pical cost of a pocket folder can range fro

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Many people think that hiring a sports handicapper is a waste of time. After all Black Elgton Jenkins Jersey , if someone is an avid sports fan why should they pay another person to make picks for them? First of all, sports handicappers have a ton of knowledge that average (and even advanced) sports fanatics simply do not have access to. A sports handicapper has means that can help you win more of your bets, which is why they are important to the average sports better.


Unlike the average fan who bets on games, sports handicappers typically does this for a living. This means that if they are not good at what they do, they do not make any money! Therefore a sports handicapper has to pour his soul into making the best selections in order to win the most bets. People who are not better at their jobs get fired Black Darnell Savage Jr. Jersey , and sports handicapping is no different.


They are well informed about ant specific betting events. For instance weather, injury reports, team chemistry, individual differences between players, etc. all have to be taken into account when picking the effect of sporting events. Perhaps no profession outside of standard scientific practices uses the scientific method more than sports handicapping. I bet most person do not realize that!


6 Reasons to Choose a Pocket Folder Black Rashan Gary Jersey , 4 Reasons to Select Another Format for Your Sales Literature Marketing Articles | December 14, 2008

Should you choose a pocket folder to present your sales pitch or look for another format? Sales Managers and Marketing Directors search for the answer that fits their style, product and budget. Here are the pros and cons of pocket folder selection.



6 Reasons to Choose a Pocket Folder?







Versatility - No other format is as versatile as the pocket folder. From its most simplistic single-pocket configuration to a 6-panel version with stapled-in pages and stair-stepped inserts, pocket folders allow the most options to add as much detail as needed.


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Changeability - If you have information that changes regularly, a pocket folder is very accommodating. You can insert different information each time it is delivered. A perfect example of differing information is when your organization has custom pricing for each prospective account. Consider creating matching template pages which are mostly blank Ty Montgomery Jersey , but have graphics that match the pocket folder. Then laser in your variable information and slip the pages into the pocket.






Other changeable information can include things like multiple product lines. Suppose you have 8 product lines, each with its own insertsbrochures. Some of your products are designed for all of your target audiences, some for 2 audiences, and some for 4 or? 5 audiences. It's easy to mix and match inserts that are specific to each audience.






First Impression Value - The oversized format and solid feeling can't be beat. When you receive a pocket folder, it just feels more important. Make sure you choose a good designer to enhance the value even further.






Convenience for the Recipient - The recipient has a handy place to hold all of your information Quinten Rollins Jersey , including your business card. Everything can be kept neatly and securely.






Cost - Interestingly, the cost of a pocket folder can be both an advantage and a disadvantage. Compared to a simple trifold brochure, the cost is certainly higher, but the trifold can't deliver variable information efficiently. If you had to change information each time you made a presentation with a trifold, it would be an expensive and useless endeavor.?






Multiple Uses - Good looking pocket folders with generic graphics can fit multiple uses. Make sales presentations Kenny Clark Jersey , send proposals, deliver contracts, or fulfill literature requests - all with the same pocket folder.










4 Reasons NOT to Choose a Pocket Folder






Lack of Cohesiveness - Often the users of pocket folders slip into the mindset that "the more we give the prospect, the better chance we have to finalize a sale." They mistakenly add every piece of literature they have to the pocket folder, making the main message become softened andor confused. Prospects get overloaded and either pass over or ignore the primary message.






Cohesiveness can also be lost when well-meaning Vince Biegel Jersey , but poorly trained employees, create pieces to insert into the folder that don't maintain a branded image.?






Cost - The typical cost of a pocket folder can range from $1 - $10 each. Weigh the cost of an average sale against the cost of the folder to determine if it's worth the expense. If you're selling in the business-to-business arena with an average sale over $500, pocket folders are great. Look for a cheaper option if you're selling products worth under $500.






Overkill - If your product or service is simple or low-cost, a pocket folder can be unnecessary, choose a small brochure or flyer instead.






Extensive Amounts of Information - There's a limit to how much you can put in a pocket folder. Once you get past 24-36 pages of information Jamaal Williams Jersey , it's probably better to switch to a catalog or magazine format.?


Article Marketing: The Small Business Owner's Secret Weapon ECommerce Articles | October 3, 2008
If you own a small business, getting traffic to your website is essential to your business' success. But if you're just a "regular" small business person with an average amount of internet savvy, how in the world do you bridge the gap between where you are right now and a thriving, bustling website? This article will teach you how to have a successful website even if you aren't an internet mastermind. Article Marketing is the key...